Empowering Austin’s top businesses to build a powerful brand voice

Adam Butler

co-founder and strategic chief of Butler

Watch the Full Episode

In this episode of Changing Austin, co-founder Adam Butler shares the story of launching Butler in the early days, before Austin became the thriving business hub it is today. He discusses how Austin’s entrepreneurial spirit and creative culture fueled the city’s growth, and why he hopes Austin never loses the independent, small-business energy that make sit unique.

Release date: August 2025

Guest: Adam Butler, co-founder and strategic chief of Butler

Duration: ~31 minutes

Sponsor: Amplify Credit Union

Timecodes:

11:53

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How Adam Butler’s hands-on, analog project management style laid the foundation for long-term business success

17:56

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How Butler’s branding agency stays agile and scrappy after more than 20 years in the Austin creative industry

19:50

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Why top Austin branding firms like Butler maximize results by reinvesting in their team and talent

What is Butler

Butler was founded to create a more collaborative approach to brand development. Their team defines and solves challenges using a mixture of Think Wrong practices, human centered research and design, and refreshing candor. Butler uses this way of working to help organizations create branding that is more representative of their true values and intentions, more meaningful to the people who matter to their success, and more enduring.

Founded: 2003

Location: 2401 E. 6^thStreet Suite #1002

Industry: Design

Core Values: Keep on pushing, mean it without being mean, get home for dinner, never stop learning

Ownership: Family-Owned Business

Website: www.withbutler.com

Top quotes from Adam Butler

When your creative agency develops the branding for Austin’s first Major League Soccer team, Austin FC, your place in Austin marketing history is secured. But Austin FC is just one of many iconic Austin brands that have reached their full potential through the expertise of Butler, a leading Austin branding and design studio also known for shaping the identities of Tacodeli, Livestrong, and other high-profile Texas businesses.

Adam Butler

co-founder and strategic chief of Butler

“Austin was not as entrepreneurially kinetic in 2002 as it is now.””

“If your clients don’t feel like you’re scrapping for them every time you get a brief, it’s obvious.”

“If you grew up here, that culture benefitted you. So don’t raise the bridges on other people.”

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