Why Modern Media
Must Adapt or Die

As Austin transforms into one of the fastest-growing cultural hubs in the country, local media outlets are being forced to adapt or fall behind. Few understand that better than Madeline Hollern, Editor in Chief of Austin Monthly. From expanding local restaurant coverage to partnering with global celebrities, Hollern and her team are redefining how Austin stories are told and how the city shows up on the national stage.

In this episode of the Changing Austin podcast by Amplify Credit Union, Chief Experience Officer Stacy Armijo talks with Hollern about the evolution of modern media and the increasingly blurred line between traditional journalism and content creators. Hollern also shares why local storytellers, including small business owners and longtime journalists, need to get comfortable on camera in a world where personal identity and professional brand are now inseparable.